Deciding if solar is right for your business can be tough. The benefits we always hear of are financially based, with a massive focus on cost savings and the return on your investment. Other phrases get used to spruik solar, like corporate responsibility, but that’s really as far as we go.
There is another benefit that businesses can take full advantage of – marketing. If you can run your business with a limited or zero impact on the environment, you’re definitely allowed to tell everyone.
Over the past few years we have seen more emphasis placed on environmental issues during the purchasing decision. Basically, if you are using green energy in your business, your customers will be more likely to purchase your products and will be more likely to pay a premium for them.
So how do you get the word out? There’s literally hundreds of ways to tell your customers and even potential customers about your green credentials. A good way to start is with the simple everyday things that your customers will see. These can include:
- Signage on your building
- Add a message to your email signature
- Post on social media
- Add to your everyday documents such as letterheads
- Add to your website
By demonstrating your business’ environmental responsibility via switching to solar, your company will reap several dividends. There’s not just the initial financial return to consider. Your business can use your new messaging to also break into new markets and attract younger consumers who will be willing to pay more for your products and services.
If you would like some advice on how solar can benefit your business, get in touch with our team.